"exnomination" is a really useful word and I'm surprised it isn't used more often in the context of theory and politics. exnomination is the process by which a group works to depoliticize their worldview and values, so that those views and values come to be considered "natural," "apolitical," and "common sense" (the term is from Barthes' _Mythologies_ but I first encountered it in Robin Lakoff's _The Language War_)

@aparrish “We surveyed our users to find out what they wanted. Then we did this, instead.”