@smallcircles @maikel I am especially annoyed by this practice of referring to companies and people you don't like by dysphemisms, as if saying their real name would summon them like Candyman. Thus "the orange site" instead of Hackernews, "the bird site" instead of Twitter, etc.

I suspect this might have had some utility on Twitter or other corporate media sites, where bot armies would search for a name so they could brigade anyone who disparaged their favorite site or person. But here it's just annoying, and, as you point out, plays hell with filters.