If you're recommending Mastodon and the wider Fediverse to organisations, friends, family or colleagues, don't worry if they say no. You have done something really important simply by making them aware of it as an option.
Most people and organisations don't immediately try stuff they hear about. Usually they need to hear it mentioned by a few different sources before they actually try it.
By being one of those sources, you're nudging them closer to actually trying it 👍