Founders of Ben & Jerry unhappy with the brand:"When we founded Ben & Jerry’s in 1978, we had a simple but radical idea: that a business could thrive by making great products while standing up for progressive values and social justice.

Founders of Ben & Jerry unhappy with the brand:

"When we founded Ben & Jerry’s in 1978, we had a simple but radical idea: that a business could thrive by making great products while standing up for progressive values and social justice. Over the past five decades, Ben & Jerry’s has become successful precisely because people know it stands for something deeper than ice cream...

...For several years now the
voice of Ben & Jerry’s has been silenced by Unilever, particularly when the brand has tried to speak out about social justice and unjust wars. That is not the Ben & Jerry’s that we founded, or the one that we envisioned when we agreed to join Unilever 25 years ago...."

https://freebenandjerrys.com/wp-content/uploads/2025/09/BNJ-Final-Board-Letter.pdf

#icecream #politics