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The most frequent shoppers on Temu are over 59 years old.
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The most frequent shoppers on Temu are over 59 years old. That wasn't what I expected. Based mostly on their marketing, which often seems to involve younger female influencers I would have thought they were selling to young people, but this isn't the case.
The people they are making money from are old. Much like those "dial 1800 commercials" for civil war chess sets from decades ago.
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